For more than 100 years, iconic department store Nordstrom has embraced an attitude of open-mindedness in everything they do, from the brands they carry to the way they welcome you in their stores.

In their first ever brand campaign, we brought the untold story of that unique point-of-view to the foreground with the idea that “An Open Mind Is The Best Look”.

This campaign is a celebration of humanity, a closer look at how all of us live in the world - intersecting, interacting, connecting. The sentiment of “An Open Mind is the Best Look” was carried into the look and feel through a minimal and dynamic type treatment.

Press:

AdWeek: Nordstrom Gets Down to Earth While Also Soaringly Artistic in First Campaign From Droga5

AdsAge: Nordstrom's quirky new campaign puts human expression center stage